Informative Genre

An informative genre is one that provides information by using certain techniques in the writing. Two techniques that are common in all are accuracy and clarification. MOst informative works are straight forward and get to the point. When reading an informative genre you have to be careful of what could lead the work astray from being an informative article. For example, author bias plays a huge role in the authenticity of informative work. For example, if a Miami native and Dolphins fan write an article about the New England Patriots we can assume it might not be totally correct. When writing in the informative genre you need to make sure you target a specific audience. You need to appeal to them in ways which they will continue reading, gather the information and use the information. Authors use the rhetorical appeals pathos, logos, ethos to grab the attention of the readers. Pathos refers to the emotional appeal, such as the ASPCA commercial it gravitates to people's emotional side. Logos uses logical thinking for example if you’re reading an article about a murder case and they claim they have fingerprints you will obviously agree that he is guilty. While using ethos the author or director uses credibility. For example in big sports commercials for Gatorade, they use professional athletes that have risen to extreme stardom when you see your favorite athlete doing something you want to join as well.